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The Rise of Video

01 May 2016, Posted by Wagga Web Design in News, Video
Home » News » News » The Rise of Video

According to Cisco’s 2014 Visual Networking Index video makes up 64 % of all internet traffic,  and is forecast to grow to 80 percent of all traffic by 2019.

Video is effective

The reason for the rapid growth in video (particularly in advertising) is its effectiveness. Forrester estimates that 1 minute of video is equivalent to 1.8 million words of text.

Consumers also remember video. The Online Publishers Association states that 80 percent of users recall watching a video ad in the past month, with 46 % of those taking some follow-up action, such as looking for more information or visiting the advertiser’s website.

Recently researchers surveyed 2,000 consumers and found that 44 % of buyers had viewed an online video while searching for local products and services. Fifty three percent of viewers contacted the business after watching a video, 51 % visited the business website, and 33 % visited the actual store. Seventy one percent of the viewers made a purchase.

Simple and inexpensive

Technology is making video ever more accessible

Here are several ways local businesses can keep video production simple and inexpensive:

Animation is very popular and can be kept simple.

Photo montages create flow without movement.

Find out more >

Photo by JVCAmerica

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Anthony
Anthony
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Jane Richards
Jane Richards
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Peter Mafohla
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Mitchell Condell
Mitchell Condell
Mark was fantastic to work with. Listened to what we wanted to create and put it all together. He was quick to respond and make the changes we needed, creating a great website for our business. Highly recommend Mark and Wagga Web Design.
Knight Frank
Knight Frank
Mark created the website for Cowra Plaza, he designed the website to the shopping centres needs. Mark was very efficient and has done an amazing job in the time frame requested.
Trent Harmer
Trent Harmer
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Jennie Moynihan
Jennie Moynihan
I’m so pleased with what Mark has done with my website!
I often get complimented on the user friendly ease that my site has. Displaying my gallery and reviews across a few platforms and being able to book online
But I cannot take the credit. I highly recommend Wagga web design
D M
D M
Great work! Thanks, Mark.
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