Search

People don’t like surprises

02 Aug 2018, Posted by Wagga Web Design in Search

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighbourhood café, people have a low tolerance for surprises.

Google analyzed search trends and spoke to consumers, identifying three motives that drive them to know before they go.

What could they experience?

At the initial stage of research people look to see what the venue/product or service may offer.

Build up their confidence before going somewhere new.

People feel a need to prepare for every detail of their experience – from exploring maps to confirming business hours.

Know exactly what it will cost them.

Nobody likes to be surprised by an unexpected expense. People want to account for every penny up front.

What this means for marketers.

Understand your customers intent

Whether it’s to get excited, build confidence, or save their money, people are using internet searches to shape and validate the decisions they make. Marketers need to determine the reasons behind people’s searches and adapt their websites to suit the need.

Mark Sneds
Mark Sneds
Excellent service, brilliant designs. Highly recommended.
D M
D M
Great work! Thanks, Mark.
GoldenAmethyst
GoldenAmethyst
Mark did a fantastic job with my author website. I couldn't be happier with the result. He's very professional and listens to his client's needs. Highly recommend him if you're looking for a high quality website! A+
Kathleen Looney
Kathleen Looney
Great to work with. Knowleable. Courteous. Prompt. A well priced 5 star service. Thanks Mark!
Hay Inc
Hay Inc
Thanks for your patience Mark with our unique rural education program you have been a great help to us putting our web site together. Much appreciated.
Darren Nelson
Darren Nelson
Thanks to Wagga Web Design for walking us novices through the process of building a modern, professional website for our business. Made the process quick and simple.
Belinda Coleman
Belinda Coleman
Mark was easy to deal with, prompt to answer any questions and got the job done quickly. Pleasure to deal with.
Colin Obrien
Colin Obrien
Fantastic service very prompt and makes it his priority to fully understand your business so he can put it all together well done mark!!!!!!
×
js_loader
Call now