Search Engine Optimization, SEO expert
SEO, SEARCH ENGINE OPTIMISATION
Search Engine Optimisation, SEO used to be about trying to manipulate Google search results by making your website fit with Google’s search algorithm. However as Google’s search algorithm has become more sophisticated SEO has changed to be more user focused. It must be understood that Google’s Search goal has always been to show the most relevant content for each search query. Therefore this should also be be the goal of any search engine optimisation expert.
On-site and Off-site optimisation
SEO has two different sides to it, on-site and off-site. Any successful strategy must attempt to optimise both. On-site SEO means that each page of your website is optimised for a specific keyword combination that people search for
Sometimes these keywords can be obvious but often there are longer combinations that are more successful.
Off-site SEO means adding links to your web pages from different websites that have different anchor text. Google gives more weight to these links if they are on web pages that are related to your business.
My SEO Services
I can help you with both on-site and off-site SEO. This will involve keyword research and changing the content of the website to suit the findings. I can also help you find websites that will allow links to your website. This can be a simple link or you can write guest posts for relevant blogs etc.
What does SEO mean?
SEO means “Search Engine Optimisation”. It is a term used to describe strategies that are used to try and improve a web page ranking on search engines.
How does SEO help my website?
SEO can help your website by increasing the amount of free traffic that it receives through search engines such as Google, Bing etc. An effective SEO campaign should result in targeted traffic to your website, which means traffic that results in leads and sales.
How are SEO and web design related?
There are many ways that effective web design can positively influence a web page’s search engine ranking. One high profile example is how a web page has been designed to display different devices such as on mobile, tablet and desktops. Google have made it clear that it expects all web pages that wish to rank well should display well on mobile devices.
What are backlinks?
A backlink is a just a link to your web page from another website. Google uses the number and quality of backlinks to your website as part of its search algorithm.