News

People don’t like surprises

02 Aug 2018, Posted by Wagga Web Design in Search

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighbourhood café, people have a low tolerance for surprises.

Google analyzed search trends and spoke to consumers, identifying three motives that drive them to know before they go.

What could they experience?

At the initial stage of research people look to see what the venue/product or service may offer.

Build up their confidence before going somewhere new.

People feel a need to prepare for every detail of their experience – from exploring maps to confirming business hours.

Know exactly what it will cost them.

Nobody likes to be surprised by an unexpected expense. People want to account for every penny up front.

What this means for marketers.

Understand your customers intent

Whether it’s to get excited, build confidence, or save their money, people are using internet searches to shape and validate the decisions they make. Marketers need to determine the reasons behind people’s searches and adapt their websites to suit the need.

Kathleen Looney
Kathleen Looney
Great to work with. Knowleable. Courteous. Prompt. A well priced 5 star service. Thanks Mark!
Reece Hulm
Reece Hulm
Great to work with, New website came up perfect
Thara Pech
Thara Pech
Peter Mafohla
Peter Mafohla
Top work and good bloke (Mark) to work with!Peter..
Gail Driscoll
Gail Driscoll
Mark is amazing with his help and design. We are a not for profit organisation consisting of volunteers. Mark worked patiently with us to get a great result. I cannot thank him enough and highly recommend his work for any business out there looking for a web designer.
Pauline Jones
Pauline Jones
Very happy with Mark's expertise in developing the Dynamic Counselling Services web site and for his ongoing support with all my techno questions. Thanks Mark and highly recommend your services at Wagga Web Design.
Hay Inc
Hay Inc
Thanks for your patience Mark with our unique rural education program you have been a great help to us putting our web site together. Much appreciated.
Anthony
Anthony
Friendly, professional service
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